Measuring Employee Satisfaction Through Use of Employee Satisfaction Essay

Measuring Employee Satisfaction Through Use of Employee Satisfaction Surveys - Essay Example Most of the companies employ survey to gauge their employee’s satisfactions, recruit top prospects and create internal policies. Survey have a twofold advantage; to the employees, they tell them that their input and concerns are important thus boost their morale and loyalty and to the employers, they assist them to map the companies policies. Employee’s survey can be carried out in a manner of ways, depending with the purpose. To begin with, it can be employee Satisfaction Surveys. In essence, the core goal of any employee survey is to gauge employee satisfaction. This type of survey dwells on workplace issues such as benefits, the work environment, commitment to diversity and effective communication. To the management, the feedback from this type of survey helps to paint the real attitude of employees and their opinion concerning the workplace issues. The feedback, also aid the employer to discern the root cause of persistent problems; such as high expenses, low produc tivity or low morale in work. To add, another method is to employ is exit survey. This method is best in organizations plagued with high turnover. Turnovers are very expensive to any organization. The survey is conducted on employees who are leaving the particular organization, and the aim is to elicit their reasons for doing so. Written exit survey has been shown to elicit more honest responses than interviews, which lend themselves to unrealistic and overly rosy scenarios. The data derived from exit surveys can be used to create policies and procedures that aid to boost job satisfaction and hence counter the costly effects of job turnover. Another method generally employed by organizations is customer care surveys. This mode of survey is customer oriented, and is designed to deliver quality services and products to customers, that best answer their needs. Generally, those people who are in constant and direct contact with the customers are better suited to provide information on t he needs of the customers. Consequently, organizations design a customer care surveys to elicit the opinion of the employees and their knowledge about their customers. This mode of survey helps to seal loopholes in customer service delivery and therefore improve areas where service may be lacking, thereby increase their satisfaction. Finally, another mode of survey is survey on specific issues. This kind of survey is conducted whenever companies wish to conduct material changes that affect the employee welfare, such as new insurance providers or changes in working conditions. This kind of survey is designed to elicit the input of the employee and thus reduce chances of the resistance of the new policy at the implementation phase. In order for the survey to be successful, it is important for the management to observe a number of steps. To begin with, the survey must be advertised. The employees have to be informed well in advance. Generally, response rates have been closely linked to the number of times an upcoming survey is announced. The management can do this via emails, memos, bulletin boards or even the organization newsletter. Secondly, it is critical that anonymity is guaranteed by employers who are conducting employee’s survey. Employees may feel threatened, if they hold opinions that differ or does not agree with the company policies. This may make employees choose not to participate in the survey of if

Semantic technology for improving business process management and Essay

Semantic technology for improving business process management and E-Business - Essay Example From traditional to contemporary perspectives, core objective of the businesses has been to manage business operations so that enables business to achieve the competitive advantage over competitors (Dean, DiGrande, Field, and Zwillenberg, 2012). Since introduced information technology has been a constantly upgrading paradigm and so business are attempting to align the functions developing more concrete connections within and outside business environment; hence, entire stakeholders. Technology expansion has changed the perspectives and businesses are now being viewed as system having core components of input, process and output. Around these core components, business processes are continuously evolving for improvement with changing dynamics mainly arising from other perspectives. Broadly the sequence can be regarded as the information technology to recent integration of semantic technology in business processes. Thereby, the report herein attempts to explore the contribution of semantic technology in improving specific business areas of business process management and e-business conduct. In addition to specifically explore the understudy perspectives the report has developed the detailed reference with respect to technological banking leader Citibank. DISCRIPTION OF THE THEORY SEMANTIC BUSINESS PROCESS MANAGEMENT Business process management has over years achieved success to a great extent automating the critical components of the life cycle of business process. Semantic business process management has an objective of attaining process space in an organization to an increased level of knowledge. Success in achieving the process space in the organization benefits business with reasoning with respect to entire business processes including combination as well as execution of process. Integration of semantics technologies in business process management is achieved with the use of ontology that f acilitates the semantic information to the business process. Further, business process automation is enhanced with provision of the semantic web techniques. Business ontology is build using conceptualized core Semantic Web Services as well as Web Service Modeling Language. Sample organizational is depicted in the image below: (Pedrinaci, Domingue, and Brelage, ) As visible from the image above the organizational ontology has various segments and connection between the resources, structure, functions, policies, setup and strategies. The interconnection built between various aspects being facilitated by the core components of the semantic integration in the business process. These interconnections enhance the role of bidirectional interconnection in the business process. Hence, business process management has gained gain efficiencies in entire processes specifically the bottleneck avenues of business processes. ORIGIN AND EVOLUTION OF THEORY Over years of development, information syst ems are attempting to enhance the dual perspective in the computers’ languages; first, increasing computers capacity to enhance understanding the human language with greater comprehension and intelligence while second refers to techniques aimed at providing existing content with labeling related to the domain (Mika, Elfring, & Groenewegen, 2006; Warren, Thurlow, & Alsmeyer, 2006). Further, semantic technology enables metaphorical as well as logical analysis from the queries in the similar context in which it is asked irrespective of the language as well as pattern it is asked and hence

Homework Essay Example | Topics and Well Written Essays - 500 words - 6

Homework - Essay Example There were contrasting opinions over the presence of a foreign material in the bottle. While the plaintiff’s believed that it was a condom, the analysts of the Coca Cola Company denied these allegations by terming the foreign particle as being a mold which resembled a condom. Also, Coca Cola argued that the case should not stand as there was no physical injury to any of the plaintiffs and the extent of mental distress as claimed cannot be quantifiable. The Court was therefore left to interpret the validity of the impact rule in cases of emotional distress which is not associated by physical injury. The court was also left to pass a judgment on whether the impact rule was applicable in this case or should it be abolished or amended in Florida. In this case, the court concluded that although it could not validate any impact for which it could apply the impact rule. In my view, the court had rightly made the decision since the plaintiffs could not establish the extent of the emotional distress as a fear of contracting a physical illness alone does not constitute a legally compensable injury. 2. In any society, there are four main functions of law which include Peacekeeping or social control, justice in the society, Environment protection, and personal freedom. The first function mentioned above is peacekeeping which essentially works by dissuading criminals and anti-social elements from indulging in anti-social activities by rule making which deters any such action through knowledge of punishments that may result as a consequence. The Tort system is one example which assures that every person is entitled to financial claim on the other in the event of any physical harm. This ensures that people do not fight or disrupt peace over such issues. Law also results in the provision of economic growth by promoting competition. Various anti-trust laws ensure that small businesses are

Motivations for Expatriation Essay Example | Topics and Well Written Essays - 1500 words

Motivations for Expatriation - Essay Example Thus, international strategy is the direction that companies seek to pursue, and these strategies must be geared primarily towards the achievement of the business goals. Sending home-country managers abroad or internationalization of people is one of these strategies adopted by organizations working at the international level. This strategy known as expatriation is not a new phenomenon but has only recently taken the corporate world by storm making expatriate managers the norm. Expatriate managers play an important role in managing the parent firm's foreign subsidiaries. Expatriate managers are crucial to the process of globalization as they are the parent company's or headquarters' reliable representative posted overseas to effectively implement corporate strategies. As they gain in experience, country-specific knowledge, inter-cultural skills and global perspective, they become valuable assets for the parent company becoming seasoned players on the global stage. The converse of this where by international managers from their overseas assignments are transferred to the home- market is known as inpatriation. Selmer (1995) maintains that expatriation and inpatriation are the leading strategies where personnel are appointed at international postings. Line managers and technical personnel are the most common positions as subjects of expatriation and inpatriation (p. 3). While both expatriates and inpatriates are seemingly at opposite ends of the spectrum, they have some important common requirements: inter-culture skills, country-specific or local knowledge and so on. Of the two internationalizing strategies, expatriation is the older one and the prime focus of this research. Shell is one of the companies that foster a high level of expatriation (Cameron, 2002). Shell is proud of its long history of expatriate employment as well as the considerable number of its expatriate staff. Shell understandably, sees expatriate employment as fundamental to the nature of the company. Shell believes strongly that expatriate staff, at every one of its centers, contributes greatly to the growth and success of the company especially in combination with the skills and expertise of the local staff. In 2004, the company launched the New Generation Expatriation program to facilitate and accommodate the changing needs of the business, needs of staff and their families including partners' careers. The program acknowledges the high value Shell places on its expatriate staff and their families and tries to meet diverse requirements as far as possible. Having an impressive number on the expatriate rolls, Shell is in a position to move critical skills to places where they are required and develop careers which will supply Shell with globally competent leaders (Hofmeister, 2004). 2.0 Rationale It is imperative for organizations to identify and train their expatriate staff and leaders in preparation for global deployment. Especially since the ability of expatriate managers to succeed on foreign shores has a direct impact on the company's performance in the global market. While the expatriation strategy has significant advantages and the expatriate manager is a 'seasoned player' there

To Investigate the Branding Importance in Food and Beverage Industry Essay Example for Free

To Investigate the Branding Importance in Food and Beverage Industry Essay For that different existing companies develop branding strategy and introduce their new products using a well established brand name as leverage. To capture the market share of new segment, and get benefits of goodwill associated with their existing brands. For example – McDonald, pizza hut come in market with new meals with a specific name and it all offer accept by the customers as it have leverage of a strong brand name like pizza hut , McDonald etc. In beverage industry, also have different product with brands like fanta, Miranda, coke diet with its parent coke brand in compare to other beverage parent brand like PepsiCo with mountain dew, mist natural, Tropicana, slice Etc . and they all brands compete for different segment in market like PepsiCo’s slice, coke’s maza and Parle’s frooti compete in same mango drink segment of market. 1. 2 Overview of food and beverage industry in UK As food and drink is a flourishing industry in UK, it is very mature and intensely competitive. It has impacts on the UK economy far beyond its significant contribution to GDP and employment. It provides various job prospects to the various youngsters in UK. Every other industry was affected economically in recession except food and drink sector which remains a major beneficiary amongst. Also the exports of food and drink items have been increased continuously from decades and won’t affect by the recession. The industry achieves Excellency by producing significant number of new products, because of a remarkable Ramp;D centre, which keeps on spending a large amount on innovation. This project define about the branding in food and beverage industry and it show the different effect of branding on the customer, how a specific brand repeated by the consumers , this paper show the impact of branding on the market , organisation culture and the working style of employee within the company. In chapter 2, this paper will explain the â€Å"brand† in general with put the light forward on the related topics like- brand equity, brand image , brand loyalty , brand awareness, brand association etc, and allow the reader to understand the broad concept of the branding , its impact and importance in the industry. Then research product look in to the importance of growing a brand strategy for the products. Then researcher will propose and examine the case of different food and beverage companies focused on brand strategy. From the reading of the literature review and collected data analysis, reader will aware about a multinational food and beverage company‘s brand importance and how much it influence its sales. Then researcher discusses the analysed data and identifies the problem areas and proposes the conclusion along with valuable recommendation for short out the problems to make the brand strong. 1. Research limitation – * Researcher selected the ambiguous topic which is very vast and difficult to the research on entire sectors, food and beverage sectors of UK deals in multiple chain like –retail, canned, service, processing, alcoholic, non alcoholic etc so this research only focused on the multinational retail food restaurant like – McDonald, burger king , and t he beverage serve in these restaurant(coke ,Pepsi etc) . this present research study is confined to only retail food restaurant alone and the finding may not be applicable for the other field of food and beverage industry.

Reflective Essay About Moving And Handling Skill Nursing Essay

Reflective Essay About Moving And Handling Skill Nursing Essay This reflective essay will be about moving and handling skill, which took place during my placement where I was supposed to learn and practicalised my nursing skills. In describing the event, I will be using Gibbs reflective cycle (1988) (see appendix: 1) to analyse my actions and feelings. For the purpose of confidentiality, the name of the service user and place where the event took place as been made anonymous (Nursing and Midwifery Council 2009). Description I was on placement in a nursing home when my mentor asked me to transfer John from his bed to a wheel chair. John is 60 years old man, who suffered from osteoarthritis. Before I carried out the task, my mentor had explained to me what I need to do when transferring a service user from the bed to the wheel chair. My mentor was also present at the scene to provide me with guidance and support; as the procedure required more than one person. When I approached John room I closed his door in order to maintain his dignity and privacy. Having done that, I obtained his consent and explained to him what I was going to do. However, I assessed the task ahead of me by completing a moving and handling assessment form. This enables me to provide for the appropriate equipment (wheelchair and full body hoist sling) needed to transfer John. I ask my mentor to assist me to fix the sling on John, as the task required more than one carer. I then required John to tilt to one side of the bed so I can fix the sling under his body and the same process was carried out by my mentor on the other side putting Johns independence into consideration. The full body sling hook was attached to the hoist stand and John was carefully transferred from the bed to the wheelchair with maximum care without causing him further pain. When John was finally comfortable on the wheelchair, I asked him if he had experienced any pain as a result of the transfer he replied that the task was perfectly executed. Feelings At first, I was nervous about causing John any further pain knowing that his osteoarthritis condition is severe. However, I was pleased that John was satisfied at the end with the way the task was carried out as he appraised our effort. In addition, I felt piteous for John knowing his condition could be very painful. Evaluation It was good that I completed a moving and handling assessment form, as this enables me to transfer John with the appropriate equipment without causing him any pain. Dougherty and Lister (2009) postulated that the risk of injury to both carers and service users can be reduced by fully assessing the task and identifying the right equipment and procedure. They further warn that moving service users in bed without using appropriate equipment can cause friction and shearing to their skin, which is a common cause of pressure ulcers. Haslam et al (2007) supports the above view and went on to say that for moving and handling to be considered successful, the carer needs to employ minimal effort and the service user needs to experience minimal discomfort. However, Iggulder et al (2009) affirmed that assessment of task and training are not sufficient on their own to minimise the incidence of back pain. I was also satisfied that I obtain Johns consent and explained to him what I was going to do, which makes him to be cooperative throughout the task. Hogston and Simpson (2002) suggest that service users should be asked of their informed consent before administering any form of treatments to them. He further emphasised that this will allow the service users to have adequate information about their treatment and also promote a sense of independence. However, it was bad that I did not wear personal protective equipment before carrying out the task. According to the Department of Health (DH 2006) and the National Institute for Health and Clinical Excellence (NICE 2003) state that using protective equipment will reduce the risk of acquiring contamination from potentially infectious body fluids and transmitting microorganisms through hands or clothing. Health and Safety Executive (2004) supports this and went on to say that disposable apron and gloves should be worn for all direct care procedures with service user when there is likelihood of contact with blood, secretions and excretions or body fluids. Analysis The Health and Safety Executive (HSE 2004) describe moving and handling as any transporting or supporting of a service user (including sliding, rolling and tilting) with suitable equipment and technique. As a result, I used a full body hoist sling to transfer John to the wheelchair, due to his inability to stand on his both knees. Mandelstam (2003) affirmed that service users with painful knee injury such as osteoarthritis often have difficulty with mobility. Alternatively, I could have used a sliding board to transfer John as proposed by Pellatt (2005), but the nursing home has not got such equipment available. I required John to tilt as much as possible in order to maintain his independence while I affixed the full body hoist sling round his body. Gibson (1991) explains that empowering service users has benefits which include positive self-concept, increased personal satisfaction, a sense of control and improved quality of life. I was satisfied to have adopted the appropriate techn ique and used the right equipment to transfer John, as my mentor was present to support and guide me throughout the procedure. Royal College of Nursing (RCN 2007) states that mentor is a key support for students in practice in order to facilitate competence for registration. On reflection, if the appropriate equipment had not been used to transfer John, he could have secured further injury. The Health and Safety Executive (2004) supports this view and states that service users are at risk of shoulder injury, musculoskeletal disorder and tissue injury from inappropriate lifting into the sitting or standing position, or lowering them into the sitting position. However, Chell (2003) warns that undertaking unsafe handling practice could be construed as a form of abuse. Conclusion John was comfortably transferred without causing him any further pain which was the initial motive. On reflection, there is nothing significant I could have done differently as regards to moving and handling skill, my mentor was present to provide me with guidance and support throughout the task. However, I need to reflect on similar situation and develop my moving and handling skills so that I can independently carry out such task should the need arise again. In addition, It is imperative for me to wear protective clothing during such task in order to prevent cross infection (DH 2006 and NICE 2003). Action plan In future situation as such, I will ensure that the service user is transfer without causing him/her any form of injury. However, it is imperative for me to reflect on similar event and further develop my moving and handling skill by taking part in annually training. As this will facilitate a better practice in the future and also make me an independent expert practitioner (Benner 1984). In addition, should the situation resurface again I ensure that I wear protective clothing, so as to protect myself and the service user against infectious diseases.

Marketing plan of Philips laptop

Marketing plan of Philips laptop INTRODUCTION: PHILIPS: Slogan sense and simplicity Industry- electronics Key people- Founder Gerard Philips CEO-Gerard Kleisterlee Chairman- Michiel Hessels Employees- 121,400 in 2007 The company was founded by Gerard Philips and established on 1891, in Eindhoven, the Netherlands. Its first product was light bulbs. In the 1920s, the company started to manufacture other products, like- Vacuum tubes (also known worldwide as valves), In 1939 they introduced their electric razor, Also on March 11, 1927 Philips went on the air with a station called PCJ now known as Radio Netherlands. In 1950, company introduced Philips Records. After this product Philips launches Compact Cassette tape in 1963 which was wildly successful. This was mainly used for dictation machines for office typing stenographers and professional journalists. Philips introduced the first combination portable radio and cassette recorder which is marketed as the radio recorder. Company also reduces the cassette size for the professional needs, in form of mini cassette and later the microcassette. The worlds first home video cassette recorder was made by Philips. The main competitors of Philips at that time were Sonys Betamax and the VHS group of manufacturers. Philips had early developments of a laser disk for selling movies but due to delayed in its commercial launch for fear of cannibalizing its video recorder sales. Late join with Sony they launch commercial laser disk, and again in 1982 with Sony they launch Compact Disc. This evolved to launch of DVD, which Philips launched with Sony in 1997. Philips after that also come in market of television, microwave oven, mixer grinder, music system, plasma television, home theater, energy saver(CFL) bulb, etc. The companys name was changed from N.V. Philips Gloeilampenfabrieken to Philips Electronics in 1991. At that time, North American Philips was formally dissolved, and a new corporate division was formed in the U.S. with the name Philips Electronics North America Corp. MISSION OF OUR BUSINESS Here we are going to produce a new laptop. OUR MISSION- We focus on to improve the quality of peoples lives through timely introduction of meaningful innovations according to movement of situation. As a world leader in healthcare, lifestyle and lighting, our company also integrates technologies and design into people-centric solutions. Our mission is fully focused on to fulfill the peoples needs and desires when we truly understand what they want. Thats why we always begin with getting to know as much as we possibly can about our target audiences: their priorities, values, inspirations, likes and dislikes. With this insight, our international, multi-disciplinary and diverse design team is able to deliver truly relevant solutions that anticipate peoples needs, exceed their expectations and enhance our customers business success. OBJECTIVE OF OUR BUSINESS I will decide my marketing objective which will completely support continuous growth and profitability through effective implementation of the strategy. The basic objectives are; I will increase the market share on the basis of market development. I will focus more on promotional activities. I will focus on constant and positive sale growth each year in place of more sales in particular fixed year. Determination of market that should be reached by advertising. In this sector I will try to achieve quantitative and qualitative leadership. Increase the awareness of new product by print media and electronic media. My financial objective is to sale of 1000 laptop per month, means 12000 for a year. I will make strategies to double this growth in next year. Planning process Development of new product is a challenging process. It starts with plan formulation; firstly we identify the problem and plan to solve it. The iteration continues until the plan is declared as successfully completed. The first step in formulation of planning is situational analysis. These are the steps of planning formulation. Situational analysis This analysis gives us information to identify the issues and problems that need to be addressed. For situational analysis these are the information required Socio demographic- Population composition and distribution, learning and family services. Economic activities- national account, poverty Socio- cultural and political- political structure, participation, relevant law, government policies, etc. Formulation of goals In goal formulation we specify the desire outcomes to achieve addressing the priority problem which identifies in the situational analysis. Formulation of policies and strategies In this we make a plan and create a direction to achieve the goals, objective and target. Identification of programs and project In this step we convert our plan and objective into specific implementable activities. Investment programming and budgeting Here we will decide which programs and project can be implemented according to our pre determined time scheduled and frame MARKET AND INDUSTRIES ANALYSIS Firstly I will go for market analysis which gives our company the sufficient information about market and consumer needs, want and demand. Market analysis will help to right offer to right consumer and can meet consumer satisfaction and can make better communication with consumer. On the basis of this study you can make delight consumer, and retention of consumer. It possesses sufficient information about the market and consumer needs, wants and demand. It will help to right offer to right customer and can meet consumers satisfaction and can make better communication with them. Also they have some important information about customer, which is helps to make delight consumer. With the pioneering research techniques, Primary Intelligence is able to identify and measure market drivers, benchmark and track changes to help you position your products and services correctly, and respond to emerging competitive threats and opportunities. Market Needs Analysis will help to opti ­mize your sales teams efforts by: This helps us to identifying decision making and purchasing patterns Exposing decision-making criteria and areas of influence This also providing objective, real-world feedback that sales professionals can leverage to improve their strategies and tactics. Market Needs Analysis gives us the infor ­mation that directs for our product marketing, demographic targeting, and sales tactics as you approach new ground. On the basis of study of Institute of development and communication (IDC) India which is a premier global market intelligence firm, the laptop market in India has 79% year-on-year growth during 2006. The sale of laptop is growing faster rate than projected. India is growing day by day a big market for laptop industries. On the basis of analysis of a top official of HCL Info Systems, market share of laptops would be 35-40% in the next two years. GROWTH DRIVERS FOR COMPANY Indian Laptop market in increasing faster as it was in 2005 that sales of laptops surpassed the sales of desktop computers. It happens first time in India. Change in work life of consumers is a main cause for growth for sale of laptop. The dynamic use anytime anywhere access to information is increasing, the sales of laptops. Reduction in prices and affordability was a big cause to improve the sale of laptop. In these days Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices. The most important factor is duty free import of Laptops also helped a lot in increasing the penetration level of the product among the consumer. Laptop awareness is also increased over the years. Our Target Markets Firstly we have to target the market for Philips laptop. By definition we know that -A target market or target Audience is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made. The target market of our laptop is shown below: Our potential markets are separated into two segments; Corporate User and End User. The primary marketing opportunity is selling to these well defined and accessible target market segments that focus on investing discretionary income in these areas: Corporate User: There is requirement of more feature in their laptop as per there use and work profile. Corporate users are the users who buy the LAPTOP for their official purpose only. The MD, GM, DGM, and CEO are the main corporate level users. Corporate users End User: The end users are basically focused on price. These are those users who buy the laptop for their personal use. Teachers of University, Students of private University, businessman etc are the End users for laptop End users Market Demographics WE have two objectives in regard market demographics: first we will to determine what segments or subgroups exist in the overall population; and secondly we have to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, we can to develop a marketing strategy and marketing plan. The five types of demographics in marketing are age, gender, income level, race and ethnicity. The term demographics as a noun are often used erroneously in place of demography, the study of human population, its structure and change. Although there is no absolute delineation, demography focuses on population structure, processes and dynamics, whereas demographics is most often used in the fields of media studies, advertising, marketing, and polling, and should not be used interchangeably with the term demography or (more broadly) population studies The profile of our PHILIPS LAPTOP customer consists of the following geographies, demographics and behavior factor: Geographic We have specific domestic geographic target area. We will firstly serve the product to domestic market. We will cover the Metropolitan area through our own distribution channel. We have our large no of distributors approximately in each state in India. Demographics Demographic has been done on the basis of the following attributes: We are try to give almost same featured laptop and for both the corporate and end users. The laptops loaded with all those feature which will certainly enough for University teachers and doctors to use it for their research work. As well as all High, Middle, Upper middle and middle class can use it without any difficulty. Behavior factor We all are aware about some behavior factor which is good and in favor of my company. This is related to the It is the thinking that laptop increase the status and prestige of the individual. Also Consumer wants products, which are available in anywhere on any time. Consumers feel that they have a separate image by using PHILIPS LAPTOP. Market Needs We have to provide our customers the opportunity to choose LAPTOPs with different configuration according to market needs. This is very important to fulfill the following benefits which are important for our customer. We will completely focus on these facilities for our customers according to preference: High quality Today all the customers are aware about the general function of computer because they are already using the desktop since long time. Thats why at this time the Consumer wants high quality product, which is must been high in regard to performance. PHILIPS meets this need of consumer. Reasonable price Today consumer wants a high quality product at reasonable price, for that reason PHILIPS try to provide high quality product at a reasonable price. Different flavors When we talk about the customers choice that is vary from person to person. So PHILIPS provides different laptop with different features for different feature. Product availability Todays the customer always seek available product so that they can buy the product at any time according to their need. Market Trends PHILIPS produces different type of laptop which fulfills quality but a reasonable price. Now laptop Production Company is growing and more competitors are coming in the market also customer are more aware about the product for that reason they want different types of product. At the moment market is growing faster, competition are increasing. Thus, Philips made segments for their product. Philips divided their customer in to three groups, and give emphasis on each of the group. Market Growth PHILIPS Company is going upward with a strong competition. With the domestic market, our international market growth statistics is increasing day by day. SWOT ANALYSIS The following SOWT analysis captures the key strength and weakness within the company, and describes the opportunities and threats facing PHILIPS. Strengths: We have strong information technology and customer relation management approaches our customer can track any delivery by containing online customer services. PHILIPS has its popular brand name. We have Strong quality product. We are producing attractive design. Body of Philips laptop is made of the silver and plastic both. We have our own large distribution channel. The satisfaction of buyer about Philips product is very good. Weakness Lack of promotional activities. At present we have insufficient capital. We have lack of promotional activities There are some legal and political barrier regarding import, tax and shipment. Opportunities Increasing the demand of LAPTOP o the basis of survey. Increase in management school. Technical based job are increasing. Improved market portfolio. Increasing sales through the country. Promotional activities to increase brand image. Threats Legal political barriers regarding import duty, tax etc. The large no of range of laptop of existing in present time in market. New competitors are entrance in the market. The price of LAPTOP is decreasing day by day, so there is low profit of margin in this business COMPETITORS At present in the market there are no of competitors in laptop industries. We have to analyze their strategy and know everything like feature, quality, price, segmentation, pricing strategies, target market and so on. The major player in laptop industries are:- Hewlett Packard (HP) Lenovo Acer IBM Toshiba Dell Sony PRODUCT WISE ANALYSIS OF OUR NEAREST COMPETITORS We establish our own market. Also it is facing some competitors. The no of competitor are at present time and their status is as given- Sources to Gather the Information about our Competitors The following are 10 sources and strategies by which we can get information about our competitors: Suppliers: Annual reports Phone the competition Talk to their customers Check periodicals and trade journals Review the companys Web site. Talk to some of their employees: Be careful what you disclose. But a little give and take might yield surprising results. Visit your competitors at a local industry trade show: It will give us a good idea of how competitors present themselves to the public. Review reports and profiles of the local industry Look at your competitors advertising Ø HP: HP Pavilion HP is a line of personal computers produced by Hewlett-Packard and introduced in 1995. The name is applied to both desktops and laptops for the Home and Home Office product range. Todays HP is the largest player in the market. HPs LAPTOP has captured the maximum market share of laptop and pc. It is produced in China. It is holding a leading position for long time in laptop in our country. It has large no of its customer group. Current Notebook Models of HP 18.4 inch: HDX18t 17.3 inch: dv7t 17.0 inch: G70t 16.0 inch: HDX16t / dv6t / dv6z / dv6zae (Artist Edition 2) / G60t 15.6 inch: Compaq CQ60 15.4 inch: dv5tse 14.1 inch: dv4tse / dv4t 13.3 inch: dv3t / Voodoo Envy 133 12.1 inch: Touch Smart tx2z / HP Pavilion dv2z 10.1 inch: HP Mini 110 Mi / HP Mini 110 XP / / Mini 1000 Vivienne Tam Ø DELL: In the 1980s Dell became a pioneer in the configure to order approach to manufacturing delivering individual PCs configured to customer specifications. In contrast, most PC manufacturers in those times delivered large orders to intermediaries on a quarterly basis. To minimize the delay between purchase and delivery, Dell has a general policy of manufacturing its products close to its customers. This also allows for implementing a just-in-time (JIT) manufacturing approach, which minimizes inventory costs. Low inventory is another signature of the Dell business model a critical consideration in an industry where components depreciate very rapidly. Products of dell: Dell inspiron series Dell vostro series Dell 1510 Dell n series Dell studio 14z Dell studio xps 13 Dell studio xps 16 Ø ACER: It is a Chinese producer of laptop. Acer has taking cover over the market share of LAPTOP PC in India. It is emerging laptop brand today and focuses on product for middle class and student. Product of Acer in market at current time: Acer Gemstone series Acer Travel Mate series Tablet PC series Acer Aspire series Acer Aspire Timeline series Acer Extents series Acer Ferrari series Ø LENOVO: Lenovo markets its products directly to consumers, small to medium size businesses, and large enterprises, as well as through online sales, company-owned stores (in China only), chain retailers, and major technology distributors and vendors. It is also a competitor of PHILIPS LAPTOP. Lenovo makes a variety of products for worldwide sale, these products include: Lenovo Lenovo ThinkPad laptops Lenovo Think Station Lenovo workstations Lenovo Think Server Idea Pad consumer-oriented laptops Lenovo 3000 J Series laptops Lenovo 3000 C, N, and V Series laptops A current agreement allows Lenovo to sell IBM-branded desktops and laptops until 2010. OUR PRODUCT RANGE PHILIPS: when we talk about our company we are basically a television company. But enhances our company business by producing laptop. Product offering PHILIPS offers different type of configuration at different price to our consumer for chooses their expected product. This laptops are given in figure PHILIPS EXTREME SERIES PHILIPS MOUNTAIN SERIES PHILIPS S-20 PHILIPS S-10 PHILIPS YUVA BASIC KEY FOR OUR SUCCESS: We have Strong quality Brand image of the product. We have our own distribution channel We are focused on to retain our customer to generate repeat purchase and referrals. Our general average sales about 1000 piece per month. Critical issues for our company Form the inauguration, PHILIPS is still in the early stage. The critical issues for PHILIPS are: There are quality variation in our products We excess discounts from other competitors. Marketing strategy For launching the Philips laptop we have to know about marketing strategy. It is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a compan ys overarching mission statement. The marketing strategy will create awareness, interest and appeal from our target market for what PHILIPS offers to customers. The marketing strategy is based on superior performance in the following areas: Our product have different configuration. Philips laptop focused on Product quality. Delight user. Positioning Philips will maintain its position as a laptop company. The position will be achieved by quality product, competitive price, and according to consumers demand and delight consumers. They have experienced manager to make awareness about the product to customer. Strategies Our main primary marketing strategy will seek to first create customer awareness regarding the products. Our other marketing strategy are- To increase the product line and length as per the expectations of the consumers To serve the consumer with competitive prices To ensure the availability of the product Practicing Total Quality Management (TQM) Consumer Orientation Produce and market international standard products Marketing Mix Philips laptop marketing mix is comprised of the following approaches to product price, distribution, advertising and promotion, and customer service. This is the basis format of marketing mix. PRODUCT  · Brand name We have our strong brand name PHILIPS. Which is already known by customers in market?  · Product variety PHILIPS has five types of product. These are PHL EXTREME SERIES PHL MOUNTAIN SERIES PHL-S20 PHL-S10 PHL EC Quality PHILIPS always maintains high quality of its products. Total Quality Management (TQM) is practiced here. Design Attractive design, different colors, comfortable weight. Features Philips product has a Variety of features in comparison of competitors. Packaging PHILIPS supplies the laptops to the users in attractive packet. It provides special cartoon to send the LAPTOPs to its dealers which is for safety purpose also. Size Our products size varies a little too product to product and depending on screen of laptop. Service We will provide home delivery service after selling of our laptops. PROMOTION Sales promotion PHILIPS provides shot-term incentives to encourage and purchase or sale of products. Occasionally it gives special discounted price for its products. It also gives T-shirts, caps, Bluetooth and other accessories to the customers. Advertising We will give the advertisement for Philips laptop through newspaper, billboard, popular magazine, leaflets, sponsoring on game competition, internet etc. Personal selling When we talk about personal selling, then it can be said that Philips is not arrange any types of personal selling. PRICE  · Price list  · Discount It allows discount facilities for its retailers and dealers.  · Payment period PHILIPS sells LAPTOP on credit to its distributors and retailers and after the sale they then make payment. The payment time is of 45 days month, after this due date the interest will be charged. PLACE  · Distributor Channels We have our own channel for distribute the products in all main city of India  · Location Firstly we will cover the district areas of our country to sale the Philips laptop.  · Transport We have no own transport facility for our distributors. Distributors are responsible for taking the products to their showrooms. Marketing Research Marketing research is very important for us to know about current market and predict future needs. We can collect the information through the dealer and retailer by x Question Notes customer responses to the How did you hear about product? question. Based on the answer it takes its promotional activities. Customer suggestion They take customers suggestions to gain additional information. It want to know from the customers about- What suggestion do you have to improve our product? And Why do you need a laptop? Financials This sector will offer the financial overview of PHILIPS LAPTOP related to marketing activities. PHILIPS address brake even analysis, sales forecast, expense forecast, and indicate how this activity are link to the marketing activity. Break-even Analysis The break-even analysis below illustrates the number of single sales, or units, that we must realize to break-even. This is based on average sale and costs per transaction. Monthly Break-even Point Break-even Analysis: Monthly Units Beak-even 700 Unit. Monthly Revenue Beak-even Tk. 3, 64, 00000 Assumptions: Average Per-Unit Selling Price Tk. 52, 0000 Average Variable Cost per month Tk. 42,000 Estimated monthly Fixed Cost Tk. 70, 00,000 Sales Forecast: PHILIPS thinks that the sales forecast will be achieve into the into the five main revenue streams; PHL EXTREME SERIES, PHL MOUNTAIN SERIES, PHL-S20, PHL-S10, PHL EC. It will steadily increase sales as the advertising budget allows although the target market forecast listed all of the potential customers divided into separate groups. The forecasted customers group divided into 2 categories: Corporate Users and End Users. Expense Forecast Marketing expense is to be budgeted at approximately 3% of total sales for 2010-11 and 4% for 2011-12. Expenses are tracked in the major marketing categories of newspaper advertisements, printed leaflets, billboard promotional event and others. Controls The purpose of PHILIPS LAPTOPs marketing plan is to serve as a guide for the organization. This plan is about implementation, changing the business, and making it better. Here we look at specific implementation programs, and the details that it takes to make it happen. The following areas will be monitored to gauge performance: Customer satisfaction Revenue: monthly and annual Expenses: monthly and annual Implementation The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. Our contingency planning Difficulties and Risks for our business An entry into the market by an already established market competitor. Problems generating visibility, a function of being an internet-based start-up organization. BIBLIOGRAPHY: * http://en.wikipedia.org/wiki/Philips * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=geographic+target+area * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=MARKET+DEMOGRAPI+WIKKI * http://en.wikipedia.org/wiki/Sales_promotion * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=sales+promotion+wikki * http://en.wikipedia.org/wiki/Marketing_strategy * http://en.wikipedia.org/wiki/Marketing_mix